Courses Tutorials TutorialsIt is not an isolated incident. These are based on either an eVar or custom events. Adobe Analytics. In web SDK implementation - Product string's issue with merchandising evar and events. As you described: Pages Prop1 Evar1 Evar2 Order - 279753For more information on file formats and the DB VISTA upload process, refer to the DB VISTA Introduction to DB VISTAwhite paper, which can be found in the Adobe Suite Help site by going to Supporting Docs > White Papers. - 574185August 7, 2019. Any advice? JaronSign In. Topics: Dimensions. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. 0 – 4. Just wanted to add that all the variable/event number lookup file are sent inside the ZIP file with Data Feed files. If you do all that then it should work. prop- They are custom traffic variables, and you get 75 to play with. add it to cart. Using this syntax, if a Cart Addition occurs, you can set your Cart Add Success Event and Merchandising eVars as shown in this example: s. Learn. Not already a member? Join now to receive details of all out upcoming webinars. Questions. User. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Learn how to provide XDM fields and sample queries to access the merchandising variables in your Analytics datasets. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments. 00;; someName =Item2" The issue is that either the proper eVar isn't being declared (and the entire "s. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. One is as you said, to use Merchandising eVars. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. products value) h. Adobe Analytics. products value is set in the call along with the binding event) I used eVar set to "somethingelse" for this test Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Our setting of "Purchase" as a binding event was set up by a consultant quite some time ago. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. We need to - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. RE: Overwrite merchandising evar to another variable - that sounds promising! I'm not sure why, but it doesn't work for me. products because the product ID that a customer. Customize the Calendar. . To configure scheduling options for a Data Warehouse request: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. Allocation: 'First'. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. You can select multiple binding events as well using Ctrl key on your keyboard. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Dear jaronb96343475, If you would have used 'Product Syntax' to set the Merchandising eVar, then you can breakdown the variable only with Product and Product Category, not with any other eVar. Questions. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101 Sign In. Description. Either way, I can't still see anything besides "Unspecified" on the eVar, even though I can see it thro. it is a boon for a retail implementer where he has an option to track any activity on his. I am not sure if I use merchandising eVar though? Hi guys, Basically we use a merchandising eVar to capture product type on some product interactions. Customize what data is collected to get the most out of Analytics data. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. These are based on either an eVar or custom events. This is an option, but i'm still looking for - 190101- The output you're displaying is making me question the implementation of that variable in the actual call. Adobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. products=”;Fan-11980;;;;evar1=Lighting”. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. What could be the possible reason behind this? The processing rule is mapped exactly same for both with same context data. . value to productListItems. 1 Answer. It has quite an importance because the merchandising eVar are considered in a very specific way. We use merchandising evars when we want to allocate credits at product level. Calculated metrics: Use simple formulas to combine metrics, or. Read real-world use cases of Experience Cloud products written by your peersAdmin. I'll take another example, in our company the products come in several quantities so we have Quantity as a merchan. Hi Ok, Let me explain our actual requirement. Data warehouse reports are emailed or sent to a cloud storage provider, and may take up to 72 hours to process. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage Workfronthi @vitalin58777 what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I assume that the difference is based on how the eVars keep their value. Its primary purpose is to segment conversion success metrics in custom marketing reports. They are created and governed by feeds. Experience Cloud AdvocatesMerchandising evars are used to correctly attribute the success factor. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. if i understood correctly, i have to avoid "|", ";" and "," . if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Sign In. Best regards. Oh, you will also probably need to make sure that the order id / transaction id is also properly set. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. products. Any event is hit based, it does not persist after the hit. Adobe Data Warehouse and Data Feeds are not affected by cardinality limitations. , Please make sure the other evars you are using for breakdown are tied to the transaction ID for which you uploaded the data via Data sources. Adobe Analytics. I appreciate for your time thank you. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. products without a quantity or price, but you also need to set either an increment event, a merchandising eVar, or. event901to1000. products get to be so long (mostly because they want the page title included in he merchandising eVar). Track the position of the listing impression on the Search Page and tie it to different events which might be on the same search page and/or the next page (product detail page). Questions. Hi Tanmay, Sure, the evar is in the list, but as I explained in the first comment if I place the evar in a hit container I have no way to associate the evar to the exact product I want. 00;;eVar5=Item2") I created - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. What is Maximum size of the S. rudraWiley. Adobe’s authorized_keys file is in the . Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. eVars are custom variables that you can use however you like. Copy an eVar into a prop to see paths. Adobe Analytics allows for only one Expiration setting at a time, per eVar. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. You're saying it's a traditional eVar, but like , my instincts would tell me it's been implemented as a Merchandising variable. and frustrating if you aren't aware of it. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Adobe Analytics s. If you want the file on your server, you have to pull it off Adobe’s server using SFTP from your server to Adobe’s FTP server. The Merchandising Events setting allows you to set eVars and events on a per-product basis within the “products” string, and supports increment and. Level 2 26-05-2023 08:02 PDT. The products variable is defined with a value. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. When the user changes two or more lines at a time with the same plan(product). Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. event1. Otherwise I have never seen it being used. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe Web SDK sends that data to Adobe Analytics as the context data variable a. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a. I thought all the metrics are mapped over props. The expectation is that you manage the files on the FTP account to ensure that the integration has enough space on the FTP account to receive the data. give the name of the eVar "merch". The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. In Workspace I can add a filter on Product, which brings back the correct tab. Alexis, This is very helpful. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. HI Harry, Using Data Warehouse is possible, but quite challenging for a regular business user. . It appears that only search terms which were followed / resulted in binding events are being recorded. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. Quick links. These are based on either an eVar or custom events. You should find the file "lookup. . . In Workspace I can add a filter on Product, which brings back the correct tab. With this change, some SFTP client configurations will no longer be supported. eVar is being set on the pageLoad. I'm not sure if i know how to implement your suggestion. because bas. I am not sure how familiar you are with Products and Merchandising eVars, but normally when you set this up, you use "Product Syntax" and set the Merchandising eVars rig. There are screenshots below for app and web calls validated: App: Web :Backslash. we used a eVar to hold the search keyword. Merchandising Variables: Unexpected Products. Here is what the rating merchandising eVar might look like once split out: You can also group these items using SAINT to see how ratings between 4. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. I agree that for new users it's easier just to know about evars (as you mostly use t. SOLVED Finding Method of a product ---Dashboard, what meaningful elements to include. My Code Syntax: cdata. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. For information on how to implement eVars, see eVars in the Implement user guide. . To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2 The s. Then in your code, populate it within the s. But in the evar report, for the keyword against visitors, then 99% are unspecified. See Schedule a traffic spike in the Admin user guide. Ensure that you communicate any anticipated traffic spikes ahead of time. On the New Data Warehouse request page, select the Build your report tab. Can you give me an example? Let's take userA to the pageA UserA -> PageA>PageB>PageC-PageD Prop26 - ->PageA(200)->PageB(200)->Pa. Hi vitalin58577727 I try to answer your question in short, even if it's not possible to fully answer the question - there are too many special cases. Level 6. The blog does not state the key elements/reportlets to create a merchandising eVar dashboard. Read real-world use cases of Experience Cloud products written by your peers Yes, Adobe is confusing that way. Should I keep "Expire After: Hit" or "Expire After: Visit"? I'm asking, because this Report Suite has other va. So no need to contact the support for these look up files. Read real-world use cases of Experience Cloud products written by your peersHi k61152442 , With conversion variable syntax for Merchandising eVars, the "Binding Events" have to be selected from the drop-down (that can be selected after checking the box for "Merchandising Bending Event"). Syntax: 'Conversion Variable Syntax'. Ok, So as long as you have eVar1 configured with "Product Syntax" you should be fine: However, I believe that you must have the "purchase" event in order for price and quantity to work, this can be set in your processing rules (so long as you can identify the page view or action which cont. Evars are in essence a variable occurrence that will follow a user as they navigate across pages. I understand that there are different variables to handle them differently. if yes, without the rest of the contextual merchandising data the value could be ignored. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. products is very particular. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. Character. For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. Traffic data includes visits, visitors, page views. For information on how to implement merchandising eVars,. Data feeds do not contain a service-level agreement unless explicitly stated. I have created a processing rule to track the Order ID from the data layer. This tells Adobe Analytics that each impression (event20) should be tied to both a product and a placement. In Adobe Analytics, if an eVar is set as Merchandising with "Conversion Variable Syntax", but "Merchandising Binding Event" is not set (defaults to "Binding Events"), what will the binding events be? Screenshot: Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. But, Purchase Value is displayed as - 6086793. Items beyond the given limit are grouped in a bucket. I can't really set the concatenated value of evar63 and the current date into s. products isn't available in processing rules). Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Its primary purpose is to segment conversion success metrics in custom marketing reports. Click the link to learn more and apply. Select the THEN option and add the quantity evar in the nested container and set it equal to 250. . For these internal campaigns, we're looking to associate the purchased SKUS for those promotions, not the entirety of the order. If a product name includes a comma, AppMeasurement parses it as the start of a new product. Click the library’s drop-down list again (now in the Approved column), and select Build and Publish to Production. They should be able to get those steps to our engineering team to fix it. . The first option is to set two eVars – one with Merchandising and one without. . The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. In the past I have discussed Product Merchandising, which is a way in SiteCatalyst to associate an eVar value with a specific Products Variable value. Hi Irina, Maybe I'm overlooking something, but If you need the Merch eVar and current date together for future classification, wouldn't a - 190101Read real-world use cases of Experience Cloud products written by your peersan evar is used for merchandising. Spec. To configure the destination where Data Warehouse reports are sent: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. On the New Data Warehouse request page, select the Scheduling options tab. The reason I ask is with the typical Product Finding Method reports proposed by Adobe Consulting, internal campaigns links and navigation links (browsing) to category pages are mutually exclusive because each report will be populated with a "non-value" when a customer either Browsers to a category o. es müssen auch unterschiedliche Werte rauskommen, aber wi. However, there is no. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsan evar is used for merchandising. In web SDK implementation - Product string's issue with merchandising evar and events. So I think I figured out how to get around the issue, but it's not intuitive. Hi , Good Morning Working as we expected. Click on the 9-grid menu in the top right, then click Analytics. Product Merchandising can be used. For a quick, five minute overview of the integration, check out the video Introduction to the Analytics for Advertising Cloud DSP Integration. N/A: Product List View (Product Impression) In Adobe Analytics, a "Counter" Success Event can be setup to record this. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. But it would still persist in reporting (eVar2 still holding the old value). An eVar can be visit-based and function similarly to cookies. Send the product id in the s. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Quick question - if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. After I've saved, it changes to Conversion Variable Syntax. It is set up as a Merchandising Evar. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. Merchandising events are mapped to productListItems[]. products) are set at the same time. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Adobe recommends using eVars in most cases. 1K views 2 years ago SDEC In this SDEC session, Adam Greco will review the basics of. These are based on either an eVar or custom events. If you've already created a ticket with customer care, definitely mention this to them and give them exact steps to reproduce. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Delimit each field with a semicolon (;) in the string. The following information describes how to begin creating a request, then provides links to more detailed information to complete the request. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. cisco_webteam. The first option is to set two eVars – one with Merchandising and one without. Hi Harry, Thanks for your reply. Hmm, next few things to check: is your eVar configure in the Admin area to be a Merchandising eVar. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. Segmentation: Focus on a subset of your data. Some dimensions, such as eVars, persist dimension items past the hit they are set on. For additional details, see Create a Data Warehouse request. Its primary purpose is to segment conversion success metrics in custom marketing reports. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. . Each eVar is represented by a number. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More. 2. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. Learn. eVar is being set on the pageLoad. Processing rules in Adobe Analytics are used to change data as it is being collected and before it is. Events. products=";productId1,;productId2" Product ID can be your SKU. Adobe Analytics allows for only one Expiration setting at a time, per eVar. Hi, Adobe Analytics begginer here. eg. Merchandising eVar are assign to a customer and to a specific product id of this customer. Description. Chand856. Custom Engagements. If you do not do that then it will not work. It appears that only search terms which were followed / resulted in binding events are being recorded. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. Allow administrator to enable pathing and merchandising eVar in a limit way. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. Created for: User. You'll note that I'm includi. Alexis CazesIt was more meant as: a Data Warehouse request can get you all the data you want related to the Merchandising eVar, including the date - 190101Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. . Courses Tutorials Certification Events Instructor-led training View all learning optionsWhat is the maximum limit of report suites? Ans. blog of merchandising eVar. I am trying to create a conversion variable from a dataLayer object on my site. Then search for item B, go to product B page ($100). For additional details, see Create a Data Warehouse request. . . Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingWhen you create an integration with an Adobe partner using data connectors, Adobe can push re-marketing or other data to an FTP account, which you or the partner can download. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. What about the main function of eVar? Ans. -- seeing "unspecified" in report , even with metric as instances of eVar5. event1to100. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. Courses Tutorials Certification Events Tutorials Certification Eventsthanks but this is not helpful. Any event is hit based, it does not persist after the hit. An eVar can be visit-based and function similarly to cookies. Syntax: 'Conversion Variable Syntax'. In this example, you would have two internal search phrase eVars and just have. the merchandising eVars allows you to "stick" variables to a specific product, eg. I have set a merchandising evar in a product string which is supposed to get attributed to a success event at the next step. Here we can see that we are manually assigning the product category of “Lighting” to the product “Fan-11980” at the time of Cart. Data feeds are a powerful way to get raw data out of Adobe Analytics. if i understood correctly, i have to avoid "|", ";" and "," . Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, I have a merchandised eVar which captures a search term. In this case it would be Conversion Syntax type of merchandising eVar and I would set it outside the s. clearVars('eVar2') Function Note: clea. I'm attempting a Freeform Table in Workspace but my Product Position eVar is always Unspecified. 5. The structure of Adobe s. Log in to Adobe Analytics and navigate to Admin > Data feeds. Set the product view event from the product overview page. is your eVar configure in the Admin area to be a Merchandising eVar. 18-11-2019 14:44 PST. However, I see - 411904. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. Let me know if you cannot find it in the list. This means that the file is sent to one of Adobe’s servers using normal FTP. _experience. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsMetric type. Syntax: 'Conversion Variable Syntax'. Drag any segments, metrics, and dimensions into the builder. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. except for Merchandising evar that was a sublevel of a product. The Products Variable (s. varchar (244) visit_num. Right now, the Merchandising eVar is failing because Adobe really doesn't know where to put it. sumit_kumar11. events=”scAdd”. shoe brands (Nike, Adidas, Reebok, etc. As long as it is always different products, they will not overwrite each. Doc. . Use standard SQL to query data within the data lake in Experience Platform. Event85 is specific to different values of evar63 - it may be omitted or it may be set to event85=2. The other option is to set what I call a “fake” product. So, i can't pass it. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. These are based on either an eVar or custom events. _experience. In this example, you would have two internal search phrase eVars and just have to label them correctly (i. products) The Products Variable, also called s. To record details about different products presented on the page we send 2 additional server calls. Adobe Analytics. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. give the name of the eVar "merch". Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. . A multi-year report on a large report suite can contain tens of billions of data rows. Evar is especially used to find conversion events with respect to data dimensions. An eVar can be visit-based and function similarly to cookies. Admin. Experience Cloud Advocates Merchandising evars are used to correctly attribute the success factor. Custom variables that tie to the products dimension. products string accordingly. eVar (Merchandising dimension) | Adobe Analytics Custom variables that tie to the products dimension. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. . There's an "Adobe Analytics ExperienceEvent Template" field group within XDM schema which has all the required field to track Analytics data. . it is a boon for a retail implementer where he has. products string on a product level. Level 2 5/26/23 8:02:35 AM. Sample code: val changePlanDataMapTest = mutableMapOf - 608679Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. products in AppMeasurement and the Analytics extension custom code editor. Find the Merchandising eVar instance for each lookup value in the. In the current version of Adobe. products syntax is perhaps the trickiest one to get right. I want to do a report on a particular product sku, but the calculated metric builder uses hit level segments which don't work with merchandising evars. I appreciate for your time thank you. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageWhat is a Merchandising eVar? The Merchandising eVars feature allows you to assign the current value of an eVar to an item when an event is successful. on the other hand the evar keeps the - 272485Sign In. The value "Aviary" for eVar1 is assigned to the product "Canary". success events) — for example, which. Go to the Rules tab, then click the desired rule (or create a rule). You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. event1000. SOLVED Can processing rules be applied to concatenate merchandising evar to context data? irina_timoshuk1. Mobile scorecard/Dashboards. Admin. Each eVar is represented by a number. I was wondering if anyone had any advice or examples on how to implement dynamic variables with the products variable and a merchandising eVar. Adobe Analytics | Merchandising eVars - Adam Greco Search Discovery 715 subscribers 2. In the top navigation bar, go to Admin > Data feeds. (product syntax specifically since the. . Hi Jennifer, and thank you for your answer! I looked at your observation in my setup, and I have chosen the right eVar. Here are two very simple but common use cases. When these reserved values are preceded by a backslash, they were sent as part of data collection. This document outlines a number of use cases where Query Service makes use of this data and includes sample queries designed to work with your Adobe Analytics datasets. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. _experience. It looks like this:.